Insurance Product Strategy & Execution
From Concept to Capacity: Designing and Delivering Profitable, Next-Generation Insurance Products.
Your Catalyst for Insurance Innovation and Growth
I am an independent specialist dedicated to helping businesses design, launch, and manage innovative insurance products.
Success in the modern risk environment requires more than incremental change. I bring deep, hands-on, executive-level expertise to seamlessly integrate cutting-edge underwriting, robust regulatory compliance, and a clear Go-To-Market strategy.
I partner with Insurtechs, MGAs, Carriers, Brokers, and Lloyd's Syndicates to accelerate product development, secure capacity, and build operations that scale efficiently and profitably.
20+ Years of proven, High-Growth Industry Leadership
innovative Leader
Former Chief Underwriting Officer at Superscript. Built the business from inception to a leading UK scale-up before exit to BHL (owner of Compare the Market).
Product Pioneer
Developed 25+ bespoke commercial insurance products with underwriting rules covering 1,800+ occupations across P&C and financial lines.
Capacity Specialist
Secured and held overall responsibility for 10+ Delegated Underwriting Authorities (DUAs) and helped organisations achieve Lloyd’s Coverholder status.
Technical expert
I have created numerous policy wordings and endorsements, and been granted Delegated Claims Handling Authorities (DCHAs) from several insurers.
Global experiEnce
Deep expertise across the UK, EEA, and Australian insurance markets, with previous roles at industry leaders including Allianz, Zurich, Gallagher, and Miller.
Commitment to Purpose
As a founder of a B-Corp certified business, I integrate principles of Diversity, Sustainability, and Responsible Innovation into every strategy.
How we can collaborate
Whether you are seeking to enter a new market, secure essential underwriting capacity, or re-engineer an existing product line for greater profitability and customer satisfaction, I can provide you with the know-how and execution experience you need.
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Development of innovative underwriting rules and rating models.
Creation of bespoke, legally robust policy wordings.
Structuring products for new and complex risks.
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Leveraging my underwriting experience and advanced data analytics to build sophisticated pricing models.
Ensuring consistently profitable underwriting results.
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Securing and managing delegated underwriting authorities (DUAs).
Establishing capacity relationships with insurers and Lloyd’s syndicates.
Support for regulatory authorisation and compliance (e.g., SMF3, product oversight).
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Developing clear distribution, marketing, and channel strategies.
Guidance on market entry and scalable growth.
Structuring profitable commission and profit-share arrangements.
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Ongoing product management, performance monitoring, and governance.
Developing market-leading, customer-centric claims processes and handling authorities.
get in touch
Ready to accelerate your insurance product roadmap and secure capacity?
Connect with me on LinkedIn, book a video call or send me a message.