Insurance Product Strategy & Execution
Designing and delivering profitable, next-generation insurance products.
Design, launch & scale products with confidence
I am an independent insurance product strategy and execution consultant, supporting MGAs, insurers, Lloyd’s syndicates and insurtechs to design, price, launch, and govern commercial insurance products.
I work hands-on across insurance product development, underwriting, pricing, policy wordings, delegated authority structures and go-to-market strategy — helping clients bring products to market that carriers will support, regulators will approve, and customers will buy.
With over 20 years’ experience across the UK, EEA and Australian insurance markets, I support clients from initial product concept through to launch, scale and ongoing governance.
My background
innovative Leader
Former Chief Underwriting Officer at Superscript, building the business from inception into a leading UK scale-up before exiting to BHL, owner of Compare the Market.
Product Pioneer
Designed and launched 25+ bespoke commercial insurance products, with underwriting rules spanning 1,800+ occupations across P&C and financial lines.
Capacity Specialist
Secured and held responsibility for 10+ Delegated Underwriting Authorities, and supported organisations in achieving Lloyd’s Coverholder status.
Technical expert
Extensive coverage knowledge and author of many policy wordings, endorsements, and IPIDs, with Delegated Claims Handling Authorities granted by multiple insurers.
Global experiEnce
Deep expertise across the UK, EEA, and Australian insurance markets, with previous roles at industry leaders including Allianz, Zurich, Gallagher, and Miller.
Purpose focused
I’m passionate about ESG. Having previously founded a B-Corp business, I embed diversity, sustainability, and responsible innovation into every engagement.
transform ideas into profitable books of business
Whether you’re entering a new market, securing underwriting capacity, or re-engineering an existing product for stronger performance and customer outcomes, I bring the practical expertise and execution experience to help you move with confidence.
How I can help
-
Leveraging data and customer insights to manufacture new products.
Development of innovative underwriting rules and rating models.
Creation of bespoke, legally robust policy wordings.
Structuring products for new and complex risks.
Ensuring Product-Market Fit.
-
Leveraging underwriting expertise and data analytics to build sophisticated pricing models.
Compliance with Consumer Duty and General Insurance Pricing Practices rules.
Premium and commission optimisation.
Fine-tuning products for consistently profitable underwriting results.
-
Securing and managing Delegated Underwriting Authorities.
Establishing capacity relationships with insurers and Lloyd’s syndicates.
Support for regulatory authorisation and compliance (e.g., SMF3, product oversight).
Preparing for carrier audits.
-
Developing clear distribution, marketing, and channel strategies.
Guidance on market entry and scalable growth.
Structuring profitable commission and profit-share arrangements.
-
Ongoing product optimisation, performance monitoring, and governance.
Loss triangulation.
Developing customer-centric claims processes and handling authorities.
get in touch
Ready to accelerate your insurance product roadmap and secure capacity? Connect with me on LinkedIn, book a video call, or send me a message to start the conversation.